Profit Awareness

Most businesses you hear about start out as profitable hobbies.  Derek Sivers creating CD Baby is the best example of this.  He started selling his own CD online.  He finished by selling the company for 22 million dollars. You also hear about Steve Wozniak and Steve Jobs creating Apple, though that could be characterized better as people [...]

I came across this article on Wired last month and decided to give Dual n-Back training a try.  The article claims that using Dual n-Back training creates a gain in IQ and working memory.  For those not familiar, Dual n-Back training happens when The subject is presented with a sequence of stimuli, and the task [...]

Have you ever said something similar to “If only I had more time to work on that cool record store site before the deadline”. “If only I had thought of that function before the client decided to buy that new software”. “If only I hadn’t made all those stupid mistakes after working on that project [...]

I’ve written before about the Copy Hackers book, or rather books – you should read my review, and my insight from the book.  One thing I liked that I haven’t mentioned is the way that the Copy Hacker broke up one book into a series of smaller books, specifically Where Stellar Messages Come From Formatting [...]

Yesterday I wrote a quick review of the Copy Hacker’s books.  Today I found myself contemplating either writing the copy myself on the eventual main site for Profit Awareness, or hiring a copywriter.  I was surprised because the Copy Hacker’s books do a great job of telling you how to write copy – and I [...]

Short Version of the Copy Hackers Book Review These books rock – go buy them now.  They will pay for themselves in an hour or so.  That is all you need to get from this copy hackers book review. Long Version of the Copy Hackers Book Review I heard Joanna Wiebe’s interview on TechZing and [...]

I have created the golden metaphor to explain SEO to clients.  I was trying to explain SEO to a non-technical 80 year old client (the single best businessperson I have ever met) and I came up with the following metaphor. Start to explain seo to clients like this: Your website is like an ambitious young [...]

I’ve been presenting to many new clients this year and I’ve been struck by how well the SEO parts of the proposals resonate with them.  I meet with a variety of clients on a regular basis, and for the most part there is always someone from the marketing department there.    In the past I’ve [...]

So, you’re looking for a graphic designer?  Do you need a new logo, a new website, or just some infographics created?  Here is how you find one Referrals (always the best way) Depending on your needs, try Sortfolio Google “Graphic Design in [Your City]“ Put an ad on CraigsList under Gigs > Creative (one thing to bear in [...]

So, you’re in the web development business, can you have profitable non-web projects?.  I have.   While my bread and butter has always been web application development on the .net platform  over the years around  30% of my income has come from non-web projects.  There are a substantial number of profitable non-web projects out there, [...]